From Riches To Rags: The Rise and Fall of Big Baller Brand

Ownership Stakes

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LaVar and Tina each owned portions of the company. Additionally, Lonzo had a large stake in BBB. LaVar’s co-founder — Alan — was the business manager (in addition to owning 16.3 percent of BBB). This would prove to be a potentially unwise decision when looking into the future health of the company.