From Riches To Rags: The Rise and Fall of Big Baller Brand

Doing Your Own Thing

Image Source: Big Baller Brand

Lonzo bypassed on millions of dollars from more established brands (Nike, Adidas, Under Armour) in favor of being the face of the company. A line of shoes and clothing were created with Lonzo in mind. Even more interesting, a pair of these shoes cost approximately $495. Those within the media started to become skeptical of BBB…