From Riches To Rags: The Rise and Fall of Big Baller Brand

A New Addition to Upper Management

Image Source: Joshua Blanchard-Getty Images

Roughly two weeks after Lonzo declared for the NBA Draft, LaVar announced the debut of Big Baller Brand (also known as BBB). This apparel company was launched primarily by LaVar as a means to showcase the talents of his three children. In the process, a man named Alan Foster became involved.